“Summer Memories” is an invitation to preserve memories, to relive them.
It is the desire to give shape to atmospheres and details that linger in the mind.

The campaign captures garments as fragments of an inner landscape: airy fabrics, delicate embroidery, and tones drawn from childhood recollections that seem to bloom and dissolve in the same instant.

Nature, always central to Cascinelli’s aesthetic, becomes here both metaphor and medium. The colors — the white of clouds, the midday sky’s blue, the sand of ripened wheat — are shades absorbed from childhood, echoing the hues of a painting long kept in the family home, dear to the designer.